My name is Rui Fred, a transportation designer.
I AM:
Hewed from the quilt of Los Angeles, CA.
Forged in the crucible of international pop culture
Welded in the shops of So-Cal automotive subculture.
Tuned at the Art Center in Pasadena.
I believe that transportation is much more than a way to physically reach point B.
Every vehicle carries with it the wills and wants, the realities and fictions of those who planned, marketed, engineered, built, and operates it.
As a designer, I aim to express these desires and aspects to weave a story through a composition of form, function, materials, and graphics.
I tell stories with wheels.
